SCA has just merged its two New Zealand nappy brands Treasures Giggles and Treasures Ultra into one new improved range. The re-launch is backed up by a campaign to celebrate the importance of spending quality time with babies.
Moreover the new high quality range at great price, including Treasures nappies and nappy pants, has got a new look. “We want Kiwi parents to know that Treasures is now better than ever!”, says Heather Greaves, Marketing manager for Treasures.
Quality time with the babies
The core of the quality time campaign is a fresh design for the treasures.co.nz, New Zealand’s number one parenting site.
A TV commercial featuring gorgeous “quality time” baby moments – giggling, laughing and random footage of Kiwi tots and their parents will be aired until November 2010. The stars of the commercials are baby boy Rakei Johnson Curtis and baby girl Rosa Flanigan - both with an infectious laugh.
In addition parents can share their cutest and funniest home movies on treasuresqualitytime.co.nz, a kind of virtual BabyTube. The most popular clips will win prizes and have the chance to star in next year’s Treasures TV commercial.
Text Konstantin C Irina More information Heather Greaves (heather.greaves @ sca.com)