Reorganizing hygiene operations

To support its long-term strategy and strengthen competitiveness, SCA is reorganizing its global hygiene operations.

The new organization will contribute to increased efficiency, market presence and growth.

SCA’s European hygiene operations will be organized in three business units: AFH Professional Hygiene Europe, which will be headed by Sune Lundin, currently President for SCA Americas; Consumer Goods Europe, which will be led by Magnus Groth, currently President for SCA Tissue Europe; Incontinence Care Europe, which will be headed by Margareta Lehmann, currently Regional Director NorthWest Europe AFH, SCA Tissue Europe.

>> Read more about the new organization