Innovation is a means of developing and differentiating SCA’s products and services, retaining and strengthening market positions, building strong brands, driving growth by expanding the offering to existing customers in existing markets, and attracting new customers in new markets.
SCA’s presence in more than 100 countries combined with local innovation centres across the globe, form the basis for innovation activities that are founded on extensive insight into customer and consumer needs – today and in the future. Innovation is a means of developing and differentiating SCA’s products and services, retaining and strengthening market positions, building strong brands, driving growth and profitability by expanding the offering to existing customers in existing markets, and attracting new customers in new markets. Sustainability aspects and product safety are high on the agenda of customers and consumers and, consequently, so is the development of new products and services.
Innovation work is an important tool for developing sustainability programmes and helps to satisfy the growing demand for sustainable and safe products. Special focus is also reserved for identifying new and more cost-efficient and sustainable production solutions and processes. New innovations enable improved resource utilisation and reduced environmental footprint.
For the hygiene operations, the strategic direction is to increase the pace of innovation, capitalise on global economies of scale and ensure that all segments have a competitive and balanced portfolio of innovations. Particular focus is given to exploring the possibilities of broadening the product portfolio.
In Forest Products and Packaging, the strategic focus is to increase the value for customer and identify new alternative fields of application for existing products and services.